Fraudsters try to impersonate financial institutions, often using a similar name, logo, or publicly available names of employees or management. A popular mass marketing scam is known as Advance Fee Fraud; characterized by the fraudster posing as a representative of the company, falsely promising a product or service such as a loan. The consumer is often approached through a telemarketer, email, or in person. The consumer is asked to pay a fee in advance (sometimes referred to as an application or processing fee) and the fraudster take the funds.